How to Run a Fundraiser

A fundraising event is an exciting way to gather supporters and inspire them to raise money for a cause they care about. Having a fundraising event at a bowling centre provides opportunities for engagement that otherwise would not happen at typical events like a walk, run or ride. This encourages engagement because of the team atmosphere and can also build much-needed momentum for future fundraisers.

There are some important steps you can follow to ensure your fundraising event is a success.

Big Picture Planning

From the initial idea to the event date, a lot of planning and organisation has to take place. This cannot be done in a few days or weeks. It may take anywhere from three to six months to properly plan a fundraiser. Beginning the planning phase early can help set the tone and be the foundation for the rest of the event. A good plan with ample time for execution is the best way to start. A big part of the plan is to set your fundraising goal. Make sure it is realistic and attainable, but it still needs to be an impressive number. When you explain what the funds will help achieve, the participants will be encouraged to help reach that goal.

Understand Needs vs. Wants

Once you have identified your needs versus your wants, you will be in a position to negotiate with a venue and see who can best meet your needs. Be sure the venue understands the objective of the event and how it will affect their revenue through advertising and increased customer spending. Write to local businesses to solicit prizes. Include the purpose of the event, an estimate of the number of people expected to attend and how much money you anticipate raising.

Promote the Event

Print out a flier, email it and share it on social media. Include any sponsors for the event and any prizes that will be given away. Create a Facebook event to help share and promote your event and post it on Twitter, too. During the event, you can live tweet and share photos and videos to help promote the event as well. You can also ask for donations via social media. Lastly, contact the local press to let them know of the event. News agencies are always looking for a feel-good story. You can reach out to reporters directly and let them know about your event. Having a fundraiser at a bowling alley is a great way to raise funds for a worthy cause.

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